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Adobe Analytics

Admin ago. 25, 2017 0
adobegoogle

Si hace unos días os hablábamos de la iniciativa Analytics de Googe, Google Data Studio , hoy os contamos sobre Adobe Analytics
' Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence'

Tiene 3 planes:

Select

Select
Discover audiences with enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Prime

Prime
Multichannel customer intelligence for the enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Ultimate

Ultimate
Advanced machine learning and deep customer intelligence.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers' journey.
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